Tag Archives: social networking

10 Ways to Use Vine’s Six Second Video App in B2B

We’ve heard all the buzz about Twitter purchasing Vine, the six second video social networking platform, which is fast becoming Twitter’s raising star. So, you’re probably thinking what all the fuss about Vine is. Well, that’s exactly what people thought back in 2006 when Twitter emerged on the social landscape. In fact in this ever fast changing world content has to be delivered quickly and succinctly, and this is where the Vine App, a six second social video sharing app plays to this need perfectly. Here are few ideas on how you can utilise Vine:

  1. Develop a short brand video, showcasing your brand values and strap line.
  2. Create a brief customer reference video including a selection of your customers’ logos.
  3. Photo animation of customers with your products.
  4. Create a recruitment video with employees saying your strap line, then closing with a careers URL.
  5. Film a short six second infomercial on your organisation’s statistics.
  6. Whilst attending conferences, exhibitions and trade shows create a feel for the events with a short video.
  7. Shoot brief testimonials from your customers, partners and resellers.
  8. Short product demos can be shot plus use the #demo hashtag when uploading.
  9. Short how to guides plus use the #howto hashtag when uploading.
  10. Product launches can be unveiled in a six second video.

There are so many other opportunities for creating short videos. You are only limited by your own imagination, so what are you waiting for?! Please share your ideas in the comments box; I’d love to see these.

You can find my Vine videos by searching for me “Zoe Sands” or via my Twitter account @Zoe9.

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Filed under social media, social networking, Twitter, Video

Vine App Explained and Tips

In this ever fast changing world content has to be delivered quickly and succinctly, the Vine App, a six second social video sharing app plays to this need perfectly. You don’t need to be the next Spielberg or Tarantino to create your short video clip on a continuous loop. All you need to do is point, shoot and upload, it couldn’t be easier. To help you get started the following explains how to use the Vine App, plus I have included a few tips:

  1.  “Home” shows; your timeline of videos you have created, Editor’s Picks, videos you have like and videos from people you are following.
  2. Make sure you use the appropriate #hashtag. You can find the most popular #hashtags by going to “Explore”. You can also search for people too.
  3. The “Activity” section details your videos, people who have started following you and who has liked your recent Vine posts.
  4. Make sure your Twitter profile is completed, as this data will be pulled across to your Vine “Profile”. If you don’t have a Twitter profile, then register for an account today.

Vine App Tips

  1. Keep your videos fun and simply. Don’t over complicate your shoot, remember you only have six seconds to get your message across.
  2. Check for lighting and hold your device steady, this will help make the video look more professional. Unless you are looking to create a six second “Blair Witch Project” masterpiece.
  3. Press the screen for six seconds to create a continuous video. To create a stop motion video tap the screen every time you want to move your static item until you have completed the motion. Once you are happy with your results press “next”.
  4. Add a caption for your video, be descriptive and add appropriate #hashtags.
  5. Add a location for your video, note this is powered by Foursquare.
  6. Upload your video and share on the Vine App, Twitter and Facebook to maximise exposure.
  7. Finally, promote your Vine video multiple times on your social profiles to increase views and likes.

You can find my Vine videos by searching for me “Zoe Sands” or via my Twitter account @Zoe9.

Vine is simply, so what’s stopping you from getting started?!

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Filed under Digital Marketing, social media, social networking, Twitter, Video

How essential it is that B2B businesses get social media and become a social business?

On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF Europe. After attending many sessions it sprung to mind that although there is still a lot of buzz around social media, most businesses are not truly utilising this channel. I hope that the following piece on social business may resonate with you to take action within your organisation and start your own social business journey.

Social media to become a ubiquitous business tool

Just as email has become a ubiquitous business tool so will social media in the coming years, therefore it is imperative that businesses take notice of social media. When I first started my digital career at Hyundai back in 1997, I was the only person within the organisation that had an email account and access to the Internet. Gradually over time more people were provided with an email account and Internet access and nowadays it’s expected you would have access or you cease to be efficient and effective in your work. This may seen completely alien for those who are generation Y, but this was the case in the late 90s early 00s. To some extent social media is seeing this restrictive access within organisations, where only certain people in certain business functions are encouraged, or in fact provided, with access to use social channels in their every day work.  Without full social media access for all employees within an organisation you can’t expect to develop a social business.

Today we see a lot of organisations blocking the use of Facebook, LinkedIn and Twitter within the corporate network. This dictatorial attitude only forces employees to use other methods of accessing these sites bypassing the secure corporate network and accessing social media via their own tablets or mobile devices. It is far better for an organisation to instil social media best practice and governance than it is to demonise social media and drive employees off the network.

Social business a possibility

Businesses need to realise that being social is not about your organisation having a social media presence just for the brand, but that it means empowering employees to use social media in their every day roles to influence, engage and join in conversations about business needs and opportunities. This is what leads to a social business. There are very few businesses that can truly say they are a “social business”; the businesses that spring to mind that are truly social are those who have built their businesses on social technologies; for example Facebook, Twitter and LinkedIn to mention a few. If businesses choose to always do what they have always done, then they can only ever expect to get the same results. Businesses should ultimately look to achieve being a social business within three to five years. The first step would be to look at social media as a new communication channel, which opens up new opportunities for businesses. Gone are the days where marketing is used in the traditional sense, and classed as a cost centre function. Marketing now needs to prove itself and show return on investment, a contribution to the bottom line and add value to sales pipeline. Social marketing allows for greater engagement in the buyers journey along with assisting the humanisation of brands. Next step is empowering your employees to be your brand advocates and utilise the social channels in their everyday work. Finally encourage your customers to actively be social with you and engage and leverage your content for their benefit.

Plenty of research has taken place over the years that says people don’t form relationships with brands, they form relationships with people. Social media accelerates the formation and depth of relationships by enabling quicker communication and sharing amongst their individual networks. If your employees are not allowed to use the social channels in their every day work then they are limiting their marketing effectiveness in this fast changing social world. So, what are you waiting for? Make a plan to pilot social media within your organisation. Enjoy and good luck!

I spoke about this at the recent IDM Knowledge & Networking event “Meet the socially skilled business marketer” on 19 April 2012 in London.

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Filed under B2B Marketing, Social Business, Social Enterprise, social media, social networking