The greatest B2B Marketing event any B2B marketer should find time to attend; that is the B2B Marketing Awards. I was really proud to be part of this fantastic event not only from a marketer’s point view, but as a Judge and also handing out an award during the evening.
At this year’s awards it was nice to see the crème de la crème of B2B marketing on offer, amongst the winners on the night were some huge brands along with lesser known SMB brands, which just goes to show that the awards is all encompassing. You don’t have to spend mega bucks on a campaign or programme to enter in order to win at the B2B Marketing awards, it is more about getting that creative, objectives, strategy and results right. This was my second year as a judge on the awards, my first tenure was back in 2009 and I can categorically say that the submissions for this year’s awards have come on leaps and bounds in terms of the quality of submissions. The professionalism and creatives produced were amazing, who said B2B marketing can’t be as creative as B2C, if not better!
As a digital marketer my favourite categories on the night were;
- Best Use of Digital Techniques or Technologies – WINNER
‘King’s Cross – Alive like never before’ for King’s Cross (Argent) by Billington Cartmell,
- Best Use of Social Media – WINNER ‘Luv the nug’ for Scotsman Ice by Gyro Cincinatti
- Best Use of Content Marketing – WINNER ‘Banking 20|20’ for Cable & Wireless Worldwide by The Channel Partnership
- Best Website – WINNER ‘British Gas – Energy made simple’ for British Gas Business by Rufus Leonard
The full list of winners can be viewed here.
As always Joel Harrison and his team put on a fantastic event, this is most definitely the one night of the year you can’t miss for catching up with old friends and past colleagues along with making new acquiesces within B2B Marketing. My highlights from this year’s awards has to be meeting up with people I know, going on the dodgems, the photo booth – see B2B Marketing Facebook page for the hilarious shots and of course the after show party at Proud Cabaret.
If you fancy picking up an award a next year’s ceremony, then start thinking about the fantastic campaigns and programmes you been running from May 2012 and planned campaigns up until April 2013 you can enter for the 2013 awards. To help you get your 2013 submission right, why not register to attend the 2012 Awards Showcase on 5 March 2013? Good luck!