- Timing: Research has shown that Tuesday is the most popular day for Twitter activity, accounting for 15.7% of total activity; followed by Wednesday (15.6%) and Friday (14.5%). During the day, the most Twitter activity appears between 11am to 3pm (EST)/6pm to 12 midnight (BST), which makes sense covering the US working day and evening activity for Europe. So, try to scheduling your tweets and identify when you are experiencing the most interaction, that is responses and retweets of your messaging.
- Repeat – Parroting: The vast majority of people on Twitter do not see every tweet from everyone they are following. They might check their tweet stream once or twice a day and rarely look back in time. Brands should not be afraid to re-share something that has already been tweeted. Try rewording the messaging and scheduling the same message at different times over two week period. You may find that you need to extend the timeframe for re-sharing important news items. Think about when B2C brands recall products, huge media buys with repeat messaging are often booked to gain as much reach as possible. Scheduling one tweet won’t get your message out, but don’t spam people with hundreads of variations of the same message, as they will unfollow your tweets. As long as you don’t repeatedly tweet the same message and over again, you won’t be viewed as spam. Remember you need to balance the frequency of the messaging.
- Keyword choice: Choose your words carefully and write your tweets with search optimisation in mind. However, try not to keyword stuff your messaging so it clearly looks like you are trying to gain a listing with the major search engines. Note that the most retweetable word is “you”. Other frequently used keywords are; Twitter, Google, Apple, Microsoft not surprising as these are firmly householder brands. Be sure to share how your tweet can help your followers directly – for example, special offers, legal notices, product launches, news and events. Note that “how tos”, “best practices” and “top 10 lists” get shared often and terms like “5, 10 or top” indicate that lists are popular. Make sure your tweet has trending keywords or includes topical information that is relevant to your business that will help it be discovered for someone who is searching for interesting tweets.
- Linking: The study found that the presence of a link in a tweet increases the chance of being retweeted – 57% of retweets include links, which sends the reader on for further explanation and more added value. There are a number of shortening URL providers, the most popular link shorterning tool is bit.ly, which can be used on it own or simply integrated into your preferred Twitter application. Shortening links add in terms of reporting and identify who has helped influence the spread of your messaging.
- Succint: If you want it shared don’t use the full 140 character limit in Twitter, keep it to around 120 characters or less to make it easy for retweeting. Otherwise your readers have to rewrite your tweets to retweet out to their networks. Short and Sweet is preferrable. Another tip to keep your character useage down for those retweeting your message is to have a shorter username this helps retweeting too, for example, my main Twitter ID is: @zoe9
Hope you found these tips of some use and benefit. Please add any of your hints and tips you would like to share in the comments box below.